Vision bears the burden of proof
Matt Hanson
— comprehensive designer, working across AR, AI, and experiential systems for 25 years. Animation and creative direction at Psyop, Imaginary Forces, Buck, and Hush; VR/AR pitchwork at Framestore; screen content direction at Viacom and MTV; eight years at Meta leading product design across Spark AR, Orion, and FAIR Embodied AI.
Comprehensive Designer
25 years across animation, mixed reality, and AR at billion-user scale — now shipping consumer products with AI as a coding partner. Expert tools for building and verifying the systems that change the world.
Receipts
Eight years at Meta: scaled Spark AR’s creator platform 2→22 and shipped AR to billions, then led the Day-0 launch slate for Orion (its first AR glasses) and embodied-AI research at FAIR. This past year, with AI: building the Tribute platform, starting with Heirloom.
Also featuring: Framestore, MTV/Viacom, Psyop, Imaginary Forces, Buck & Hush.
Shipping Heirloom on the App Store and Silly Questions on the web.
Writing
All writing →Leaving More Than the Answer
In 1515 a rhinoceros reached Lisbon. Dürer never saw it, and drew it anyway — three cases in how a finished work outlives the conditions that made it possible.
The Form's the First to Go
Capacity used to be the scarce thing. It is not any more. A note I wrote to myself about pacing in 2021, and why the reason I needed it has inverted.