Contact · Open a session
The simplest way in:
email.
I read everything. I respond when there’s something concrete to say — so make it concrete.
rationale.work — new sessionopen
Reach me athanson@rationale.work
For the fastest reply, tell me the problem, the team, and the timeline. One paragraph beats a calendar invite.
How I work
Available for selective partnership work — design and product strategy, prototyping, embedded work where alignment is genuine. Not taking on retainers, not running a studio.
Some recent partnership work is under NDA — available with login at the relevant case studies, or email me to request access.