Matt Hanson — designer-engineer working across AR, AI, and experiential systems for 25 years. Animation and creative direction at Psyop, Imaginary Forces, Buck, and Hush; VR/AR pitchwork at Framestore; screen content direction at Viacom and MTV; eight years at Meta leading product design across Spark AR, Orion, and FAIR Embodied AI; now applying that experience solo, shipping consumer products with AI as a coding partner.
NOW
Independent consumer products, built and shipped solo with AI.
Heirloom
iOS + Android · live
Recipe preservation and social cookbooks, AI-assisted import. Native iOS and Android, live.
Silly Questions
Web · live
A 2-player AI art party game — eight styles, no download. Live on the web.
Zero
Cross-platform · deprioritized
Swipe-first shortform email with AI-extracted actions. Shipped, then deprioritized.
LEADER
AR platform leadership. Spark, Orion, FAIR Embodied AI.
FAIR Embodied AI
Sr. Product Design Manager · 2023–2025
SIRo + Motivo · embodied agent UX. Built and led 4+ teams, sim to real-world.
Orion
Sr. Product Design Manager · 2023–2025
UX for Meta’s first true AR glasses — Day-1 use cases, real glasses form factor.
Spark AR
Sr. Product Design Manager · 2017–2023
Grew a camera-effects team into Meta’s AR creator platform across FB, IG, and Messenger.
DIRECTOR
Animation, creative direction, mixed-reality installations.
Framestore VR
CONFIDENTIAL · 2017
VR/AR pitch portfolio and location-based experiences. Creative Director, 2017.
Viacom
DIRECTOR · 2015–2017
Director, Screen Content — real-time playback and mixed reality across Viacom’s HQ.
Studio Era
MULTI-STUDIO · 2000–2015
Psyop, Imaginary Forces, Buck, Hush — animation, creative direction, installations.