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Heirloom App - Recipes Worth Passing Down

Heirloom: Recipes Worth Passing Down

Where family recipes live—captured with AI, styled beautifully, and passed down. A native iOS app that preserves recipes as beautiful, shareable artifacts—not just data.

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At a Glance

Platform
Native iOS
SwiftUI + SwiftData
Market
$4.2B
Recipe app TAM
Status
Beta
TestFlight active
Challenge: Recipe apps treat recipes like data—plain text, no personality. Solution: Preserve recipes as beautiful artifacts with vintage cards, stickers, and handwritten annotations.
•AI Capture: Claude + vision models
•500+ Sites: Recipe-LD import
•Smart Lists: iOS Reminders sync
•CloudKit: Seamless iCloud sync

Technical Approach

Native iOS

SwiftUI + SwiftData for responsive, premium UX

Sub-2s launch
AI Extraction

Claude 3.5 parses ingredients; vision models scan cookbooks

No typing
Cloud Sync

CloudKit enables seamless iCloud sync across devices

0.8s sync
Native APIs

EventKit + Reminders for smart shopping lists

iOS-first

Key Decisions

Vintage Card Design

Recipes as artifacts, not data. 50+ stickers, handwriting fonts, customizable aesthetics preserve personality.

Recipe-LD + AI Parsing

500+ sites via structured data, plus Claude-powered extraction for messy text and cookbook photos.

iOS-First, Expand Later

Native performance > cross-platform compromise. SwiftUI Previews enabled rapid daily iteration cycles.

Try It Yourself

Loading Recipe Capture...

Experience Heirloom's recipe capture, smart shopping, and dinner planning features. No download required.

  • 1.Choose a Sample Recipe: Browse 23 photographed recipe cards organized by category, or upload your own handwritten recipe photo
  • 2.Watch OCR Extraction: We analyze the recipe card, extract the title, ingredients, and instructions with confidence scoring
  • 3.Edit the Recipe: Click any field (title, ingredients, instructions) to make corrections or add notes
  • 4.Share with Mom: Simulate passing the recipe to the next generation — Mom can add her own notes and stickers on the back of the card
  • 5.Add Your Own Notes: Continue the lineage by adding your generation's modifications and memories
  • 6.View the Timeline: See how recipes evolve across generations with visual attribution and change tracking

Results & Learnings

Beta Metrics

  • ✓150+ beta users on TestFlight
  • ✓2,400+ recipes captured via AI
  • ✓4.8/5 rating from beta testers
  • ✓500+ sites supported for import

What We Learned

  • •AI should assist, not replace — users want control over recipe editing
  • •Workflow integration is critical — iOS Reminders beat in-app lists
  • •Personalization beats automation — meal planning needs user control

Try Heirloom or Work With Us

Join the TestFlight beta, or let's build your next product together.

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