Heirloom
Preserve your family’s recipes. Grandma’s handwriting, Mom’s voice notes, the videos from Sunday dinner — Heirloom keeps every dish, and the person who first made it.
The best recipes are rarely written down. They live in a grandparent’s head, a parent’s muscle memory, a handwritten card stained from forty years of Sunday sauces. One move, one memory fading, one cousin cleaning out a drawer — and they’re gone. Heirloom is the place to put them before that happens.
Your grandmother’s Bolognese is not a Google Doc.
WHAT IT DOES
One box for every recipe you care about
Heirloom is a recipe box. Photograph your grandmother’s handwritten card, screenshot a recipe from a website, scan a whole cookbook page by page, paste a TikTok link, or read a recipe out loud while your hands are floury. Heirloom captures it, fills in a structured card, and files it where you can find it again.
Every recipe has lineage. The card Mom wrote in 1985 stays the card Mom wrote in 1985. When you change something — less butter, a different oven temperature, a tweak from a friend — your version sits beside hers, and so does the diff: who changed what, and when.
HOW IT CAPTURES
Six ways in, one private cookbook
- Speak it aloud. Tell Heirloom the recipe while you cook; it transcribes on-device with WhisperKit. Audio never leaves your phone.
- Paste a URL. Any recipe site becomes a clean card — skip the storytelling and the ads.
- Photograph a handwritten card. Even the cards with smudges, missing steps, or a hundred years of fading.
- Scan a whole cookbook. Page by page. Each spread becomes its own card.
- Save a TikTok, Reel, or YouTube video. Audio and on-screen steps both feed the recipe. Saved to your private Recipe Box, not a feed.
- Describe a dish. Type “Grandma’s brisket” or “weeknight pasta something” and Heirloom drafts a complete recipe. You review every line before it’s saved.
Before a card is saved, Heirloom cross-checks it. It looks up published recipes for the same dish and flags anything that doesn’t fit — a 12-cup butter ratio, a missing step between “marinate” and “plate.” You confirm before it commits. Bad recipes don’t quietly enter the box.
TRY IT · LIVE
Try the import flow
Pick a sample photo (or upload your own). Heirloom reads it, fills in a card, and shows you what changed when the next person edits it.
LIVE IN THE APP
What you can do today
The five canonical feature blocks from the heirloom marketing site, shipping in the current build.
Spark
Start from a spark.
A name. A craving. A half-remembered Sunday. Type whatever you’ve got — “Grandma’s brisket,” “the lemon chicken thing,” “weeknight pasta something” — and Heirloom fills in the rest. You review every line before it’s saved. The spark was always yours; we just helped you write it down.
Capture
Handwritten cards deserve more than a shoebox.
Point your camera at a handwritten recipe card — Heirloom reads the cursive, pulls out the ingredients and instructions, and turns a faded heirloom into a recipe your kids can scale, cook, and pass on. Forty years of Sundays, digitized while you drink coffee.
Private
No public feed. No follower count. No algorithm.
Your cookbook is a book, not a social graph. You invite specific family members. You see who added what. If someone leaves the family, you pull the share. No discover tab. No trending. No strangers reading your grandmother’s notes.
Preserve
Lineage on every recipe.
When you save your mother’s version of Grandma’s Bolognese, Heirloom remembers: whose original, who changed what, when. Three generations flow through one recipe. Your kids will know exactly whose hand wrote it down — and whose kitchen made it theirs.
Own
Private by default. Export anytime.
Every recipe is private until you invite someone specific. No account required to start. Export your entire cookbook as a PDF any time. No lock-in, no dark patterns, no “upgrade to export.” A heirloom you own, not rent.
SHARING
A cookbook, not a social graph
Make a cookbook. Invite specific family members by username — no public feed, no algorithm, no strangers reading your grandmother’s notes. Recipes added on one phone show up on every other phone instantly. Edits sync the same way. The argument over how much salt is in the soup gets settled in writing.
Every recipe carries its own version history, so you can fork from anyone’s cookbook without losing theirs. Your mother’s pasta stays your mother’s pasta even after you’ve made it your own. Three generations flow through one recipe.
From the kitchen to forever.
01 / 09 · END OF CHAPTER
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