I build bridges.

Before Meta, the work landed in mixed-reality installations at Viacom — the Past Present and Future room, Outrage Machine on Times Square, the MTV Open Your Eyes Tilt Brush show at the White House — and a Framestore VR studio after that.

The path there ran through creative direction and visual effects at Psyop, Imaginary Forces, Buck, and my own studio. AR took over from there.

I joined Meta in 2017 as an Art Director on Messenger AR. In early 2018 the AR product team recruited me, and the role shifted on the fly from creative direction to product design management.

Over the next five years (2018–2023, Reality Labs), a small team building camera effects grew into Spark AR — Meta’s AR platform of runtime, capabilities, and creator tooling within a 400+ person XFN organization, used across Facebook, Instagram, and Messenger by billions and extended from mobile to headsets.

The Experiences team scaled from 2 to 22 under my lead, took AR Commerce from prototype to launch across Instagram and the Family of Apps with 10+ retail partners, and introduced the Product Design Prototyper role that lifted prototype velocity by 60+% — all in close partnership with the London-based creator-tooling team.

The Orion chapter followed as Experience Lead, driving progress across multiple use cases and teams toward Orion AR Glasses Day-1 experiences, alongside Quest MR Mode.

From 2023 to 2025 the focus moved to FAIR, where I led 4+ teams on the Embodied AI program — strategy and prototyping for AI agents across glasses, headsets, and robotics, including SIRo (socially intelligent robots) and Motivo (behavioral foundation models). My team across these chapters contributed to 15+ patents in AR/AI.

From Meta until now, the shape of design and product leadership has been shifting — and rather than try to manage the shift, I went back to building. With AI as a coding partner.

The progression has been deliberate: tools for my own ceramics hobby, then design at startups, prototypes for partners, and the work that’s followed. Each project builds on the last in complexity and quality.

Heirloom (recipe preservation, social cookbooks) is the headline now — a native iOS app with AI-assisted import across five formats, shared cookbooks with real-time sync, and push notifications. Built solo. Meal planning and a Watch experience are queued for after the core lands.

Silly Questions (a 2-player AI art party game) shipped earlier in the year as a smaller test of the method.

Not everything sticks: Zero shipped cross-platform to the App Store and I deprioritized it — the trust ceiling for AI in email triage was higher than the build could clear, and a one-person studio couldn’t carry the third-party-dependency surface required to close the gap.

The bet now is consumer software a single builder can credibly own end-to-end.

I write about the method at rationaledesign.substack.com.

Available for very selective partnership work.