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Rationale: Your Product Design Company

BUILD WITH US

Discovery → Prototype → Ship

We build working software to reduce uncertainty—then ship what's validated.

  1. 01
    DISCOVERY

    Align on problem, users, and constraints. Define what success looks like. Identify the riskiest assumptions.

  2. 02
    PROTOTYPE

    Build working software to test assumptions. Real interactions, real feedback, real decisions.

  3. 03
    SHIP

    Production-ready delivery. We stay involved through launch and early adoption.

Three ways to structure an engagement. Cash, equity, or hybrid—depending on fit.

Cash

Fixed-scope sprints. You pay, we deliver, no equity complexity. IP transfers at completion.

Equity

We become your product partner. Highly selective—only when our expertise creates strategic advantage.

Hybrid

Reduced cash + equity. You conserve runway, we share upside. Most common for longer builds.

With Equity

  • →We're invested in your success—literally
  • →Lower upfront cost preserves your runway
  • →Long-term support, not just delivery and goodbye

Always True

  • →You own your company and make the calls
  • →Clear deliverables with defined timelines
  • →Same quality and commitment, any structure

Interested in working together? Schedule a call