THINKING
Essays on building software that matters.
What we've learned shipping products at Meta, building our own IP, and working with founders who move fast.
Two Engines, Proven in Production
How Rationale operates two integrated engines that reinforce each other—and why this model produces better outcomes for clients.
Mental Models for Building Products
Four frameworks that guide how we approach product development—clarity, direction, environment design, and building to think.
Vision, Proof, and the Work Between
The gift of vision is cursed with the burden of proof. On the responsibility of standing between what is visible and what is provable.
The Build-First Trap
Why most teams waste 6 months building the wrong thing—and how specs fail before you even start coding.
Build-to-Think Methodology
The systematic framework for de-risking development through rapid prototyping and validated decisions.
Spec vs Prototype
Why experiencing beats describing. The fundamental difference between documentation and validation.
Methodology Origins
7 years at Meta Reality Labs shipping AR/AI products to billions. Where Rationale's approach comes from.
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