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Rationale:The Design Practice of Matt Hanson
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04/ 09ERA · LEADER2023 — 2025

FAIR Embodied AI

Leading design across Meta’s embodied-AI research — humanoid models and socially intelligent robots.

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EMBODIED AI · 2023 — 2025

Designing for agents that move through the world

Embodied AI is the discipline of building agents that don’t just talk — they move, look, reach, navigate, and act. At FAIR (Meta’s research org), I led design across multiple teams working on the layer that turns research models into systems people can actually use, across glasses, headsets, and robotics.

The two headline projects are Motivo and SIRo. Motivo is the model that gives a humanoid character a usable repertoire of motion. SIRo is the project that gives a robot enough social intelligence to share a room with a person.

I love robots. The whole point of this stretch of work was to make them a little more useful and a lot less weird.

FAIR · Ray-Ban Meta + body/hand/object pose
FIG. 01Ray-Ban Meta + Activity Detection · Body and Hand Pose · Object Pose Estimation · the surface where research becomes consumer features
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MOTIVO · BEHAVIORAL FOUNDATION MODEL

A motion vocabulary for humanoids

Most large models can describe the world. Few can act in it. Motivo is a behavioral foundation model for humanoid control — trained on a wide library of motion data so that a digital character (and eventually a physical one) can be prompted to walk, sit, reach, dodge, balance, recover from a stumble. Without per-task training. Without scripted animation.

The design work sat at the seam between the research and the people who would eventually use it. Multimodal prompts (gesture, motion, reward inputs). Interaction patterns that don’t exist yet. Visualizers and review tools so a non-PhD could sanity-check what the model was doing. The team needed product-grade UX before there was a product.

What it’s for: avatars in social VR that move like people, not mannequins; humanoid simulation for training data; eventually, the motion layer that lets a real robot do real chores. The interesting part isn’t the demo — it’s the substrate.

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SIRO · SOCIALLY INTELLIGENT ROBOTS

Robots that share a room

Most robots fail not because they can’t do a task, but because they can’t share a room. They walk through a doorway you’re standing in. They reach for an object you’re holding. They don’t notice a child or a pet or a person carrying something heavy. SIRo (Socially Intelligent Robots) is the long arc of getting machines past that ceiling.

The design work covered three loops: perception (the robot’s sense of where humans are and what they’re doing), intent (what it’s about to do, communicated before it does it), and handoff (when the human takes over, when the robot offers help, when neither). Designing those loops is mostly designing for moments of mutual surprise — what does it look like when the robot and the person disagree, and how does the robot back off gracefully?

Public-facing work covered home assistance scenarios: setting a table, fetching a tool, holding a door, navigating a hallway in a house where toys, children, and laundry baskets are in motion. The point isn’t a demo of the perfect day. It’s a robot that doesn’t make the messy day worse.

FAIR · Socially Intelligent AI Robots · PARTNR
FIG. 02PARTNR · the SIRo demonstration system. Built and led the AI Robotics Design team across simulation and real-world settings.
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TEAMS · MULTIDISCIPLINARY

The teams I led

Built and led four teams across the embodied-AI surface area, each pairing design with a partner research org. The work moved between research lab and product surface, sometimes weekly.

Motivo · Design + UXR

Visualizers, motion-prompt UX, review tooling, and the eval surfaces researchers used to sanity-check the model. Designed before the product existed.

SIRo · Design + UXR

Perception/intent/handoff loops for socially intelligent robots in home settings. Field study coordination + interaction prototyping with the robotics team.

Agent prototyping

Multimodal prompt systems (gesture, motion, reward) and the novel interaction patterns that weren’t yet conventions. The role was bringing UX to research outputs while the research was still moving.

Strategy + pipelines

Coordinated model-development pipelines across research orgs so agentic experiences could ship into product surfaces (glasses, headsets, robotics) without bottlenecking on hand-off.

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THESIS · WHY IT MATTERS

Why embodied

Today’s AI is in a cave. It’s trained on images, text, audio, video — flat data, with no body, no consequences, no reward function tied to physical reality. An agent that drops a glass and watches it shatter learns something a chatbot never can. Embodiment isn’t a moral upgrade to current AI. It’s an architectural requirement.