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02/ 092017 — 2023
Spark AR
Grew a 2→22 team into Meta's AR creator platform — shipped to billions.
A lightning talk at F8 2018 (Class 113) grew into Spark AR — Meta’s AR creator platform. I led the Experiences team, scaling it 2→22 over five years, and shipped AR to billions across the Family of Apps.
The work spanned platform leadership, AR commerce at retailer scale, community pedagogy at F8 and Oculus Connect, and the research bridge (ARBE) that fed the Orion glasses.
Impact
2→22
Team scaled over five years
Billions
Reach across the Family of Apps
5 yrs
Platform leadership · 2017–2023
Full case study · by request
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